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Coaching:                           Coaching is not:
                          • is helping individuals set and pursue   • therapy or counselling, which implies
                           personal and/or professional goals,   the involvement of a mental health
                           focusing on their set of resources, i.e.   professional. Do not assume that the
                           leveraging their competencies.     women have any mental issues
                           Rememeber that these women have    impending them to achieve their
                           the ability to change their way of   goals
                           thinking and behaviours to pursuit
                           growth


                          • is to facilitate the learning,    • training, although some of the
                           development, and increased         coaching techniques can include
                           performance of an individual. Your   methodologies use in learning. Do not
                           practice should be essentially non-  see these women as passive recievers
                           directive, with the emphasis on    of your knowledge and advise
                           helping the women being coached to
                           learn, rather than teaching or training
                           them

                          • deals with specific tasks and skills that   • mentorship, often used in
                           can be mastered and measured. Your   professional and organisational
                           goal here is to boost these women   contexts, focuses on longer-term
                           self-awareness an internal resources   development or progress within an
                           (experiences, creativity) to improve   organisation. Do not assume that you
                           their job performance or personal   are more experienced and know
                           growth                             more than the women you will coach





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