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BOOST Global Competence for Advancing
Social Inclusion and Career Paths for
Vulnerable Women

COACHING TOOL 6 Empathy map for self-retrospective

The ability to acknowledge, understand and relate to other people emotions, feelings, and
life perspectives

Empathy mapping is a tool used in human-centred design (design thinking) to understand
EMPATHY the costumer’s attitudes and behaviours towards something, so that we have a deeper
understanding of the user as a person.

Savita Pahuja is an agile coach and transformational leader that adapted this map for a more
self-retrospective approach. Sometimes, she argues, we spend too much time trying to
understand others, and we forget to try understanding ourselves.

With this exercise you enhance your coachee abilities to look at herself as an individual who
is trying to improve and be empathetic to herself.

STEP BY STEP GUIDANCE
Read the article about what empathy mapping is. Follow the steps bellow and
check Savita Pahuja article about self-retrospective empathy map for more information. Reserve
one session for this exercise.
Think about an event for self-retrospective. Ask your coachee to think about an event
Step 1
in her life that had a strong impact on her.
Fill out the empathy map (template below attached). Tell her to fill out the map and
Step 2
guide her through questions about What did she…SAY /DO/ THINK/FEEL
Analyse the map. This analysis will help you to support her to figure out her needs,
Step 3
goals, and personality traits
Create Patterns. Invite your coachee to assimilate her learning by noting down her
Step 4 patterns. To acknowledge her patterns, she must fill the empathy map with multiple
situations
Step 5 Action items. Time to make her decide what aspect she would like to work on.

RESOURCES BOX
þ Empathy Mapping: The First Step in Design Thinking
www.nngroup.com/articles/empathy-mapping/

þ Empathy map for self-retrospective
www.coachingsaga.com/posts/empathy-map/

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